Wait for the weekend to do your holiday shopping? You are not alone: Saturday is perhaps the biggest day of the year.
Although Black Friday is the single largest shopping day in America, the last Saturday before Christmas won its title four or five years ago, as more and more retailers started selling Black Friday at Thanksgiving. – or a few weeks ago. Said Craig Johnson, president of the customer growth partners. .
A US researcher said US buyers would spend about $ 26 billion on Dec. 22 after spending $ 24 billion bombarding them the day after Thanksgiving.
But one day, next Saturday – nicknamed “Super Sat” in some circles of retailers – will be even bigger.
According to the International Council of Shopping Centers, 44% of US adults plan to shop for gifts or related items on Saturdays, spending an average of $ 173 at the store and online. It’s 38% who do their shopping on Saturdays.
On Tuesday, December 25, there are two full days of travel between Saturday and holidays, instead of the day of travel offered on Christmas Monday. This gives guests a bit of procrastination on the Saturday before packing and leaving on Sunday or Monday.
“If we’re on Saturday and Christmas is Sunday, it’s slowing down,” Johnson said of growing customer partners, “it’s hard to buy gifts when you’re on a plane.” “The classic weekend is perfect for all these beginners.”